{"id":15692,"date":"2025-10-08T09:48:50","date_gmt":"2025-10-08T09:48:50","guid":{"rendered":"https:\/\/axevera.com\/?p=15692"},"modified":"2025-10-08T13:08:31","modified_gmt":"2025-10-08T13:08:31","slug":"weee-directive-b2b-and-b2c-in-electronic-waste-management","status":"publish","type":"post","link":"https:\/\/axevera.com\/en\/2025\/10\/08\/weee-directive-b2b-and-b2c-in-electronic-waste-management\/","title":{"rendered":"WEEE Directive: B2B and B2C in electronic waste management"},"content":{"rendered":"\n
Directive 2012\/19\/EU, better known as the WEEE Directive (Waste of Electrical and Electronic Equipment \u2013 RAEE in Italian), is the tool through which the European Union regulates the management of electronic waste.
Its main objectives are:<\/p>\n\n\n\n
Unlike other environmental regulations, the WEEE Directive is based on the principle of Extended Producer Responsibility (EPR): whoever places a device on the market is also responsible for its end-of-life phase and for providing information about its recycling.<\/p>\n\n\n\n
Key elements of the WEEE Directive<\/strong><\/p>\n\n\n\n Producer Pays Principle<\/strong> This can be achieved through:<\/p>\n\n\n\n The aim is to encourage producers to design more durable, repairable, reusable, and recyclable equipment, thereby reducing future costs.<\/p>\n\n\n\n In summary:<\/strong> the WEEE Directive puts into practice the \u201cproducer pays\u201d principle, shifting the costs of electronic waste management onto producers, not citizens or public administrations.<\/p>\n\n\n\n Obligations in the B2C market<\/strong> Sellers of new equipment must ensure customers can return old products free of charge, following the \u201cone-for-one\u201d principle. This can occur directly on-site through an individual system or via collective schemes such as recycling centers. The costs of these systems fall on producers, who often indirectly pass them on in the final product price.<\/p>\n\n\n\n Obligations in the B2B market<\/strong> The directive leaves wide room for contractual agreements: producer and client jointly define how to arrange the take-back and who will bear the treatment costs. How to assess if it is useful for a company<\/strong> It is crucial to acknowledge and be aware of the type of model the company must comply with. Understanding these rules is essential not only to comply with the law but also to improve internal flow management and strengthen corporate reputation in sustainability. In a European context increasingly focused on the circular economy, investing in well-structured WEEE systems is not an additional cost but a strategic choice to ensure competitiveness and market trust.<\/p>\n\n\n\n Ai image.<\/p>\n","protected":false},"excerpt":{"rendered":" The WEEE Directive 2012\/19\/EU regulates electronic waste management, ensuring recycling, reuse, and extended producer responsibility in B2B and B2C markets.<\/p>\n","protected":false},"author":5,"featured_media":15688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yst_prominent_words":[],"class_list":{"0":"post-15692","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-non-categorizzato"},"_links":{"self":[{"href":"https:\/\/axevera.com\/en\/wp-json\/wp\/v2\/posts\/15692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/axevera.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/axevera.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/axevera.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/axevera.com\/en\/wp-json\/wp\/v2\/comments?post=15692"}],"version-history":[{"count":1,"href":"https:\/\/axevera.com\/en\/wp-json\/wp\/v2\/posts\/15692\/revisions"}],"predecessor-version":[{"id":15693,"href":"https:\/\/axevera.com\/en\/wp-json\/wp\/v2\/posts\/15692\/revisions\/15693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/axevera.com\/en\/wp-json\/wp\/v2\/media\/15688"}],"wp:attachment":[{"href":"https:\/\/axevera.com\/en\/wp-json\/wp\/v2\/media?parent=15692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/axevera.com\/en\/wp-json\/wp\/v2\/categories?post=15692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/axevera.com\/en\/wp-json\/wp\/v2\/tags?post=15692"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/axevera.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=15692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
At the heart of the WEEE Directive:
Every producer (who places EEE on the market under their brand or imports\/distributes from non-EU countries) must bear the costs of managing the waste from their products.<\/p>\n\n\n\n\n
The B2C channel includes computers, smartphones, small and large household appliances, televisions, and consumer devices in general.
Here, the directive imposes stricter obligations designed to protect consumers.<\/p>\n\n\n\n
In all EU countries, if producers cannot take back the product themselves, they must join collective compliance schemes that centralize collection and disposal.<\/p>\n\n\n\n
The B2B channel includes industrial machinery, servers, medical equipment, and professional instruments.
Here, management is less standardized: devices cannot be returned via municipal collection points but require dedicated take-back systems.<\/p>\n\n\n\n
Often, customized take-back systems are created, tailored to the specific needs of the business user.<\/p>\n\n\n\n
To evaluate actual usefulness, it is essential to analyze products and verify which fall under the WEEE category, also considering the type of clients and the quantities placed on the market. We can support companies with a first preliminary assessment, and then redirect them towards more specific, tailored consultancy.<\/p>\n\n\n\n